Free Planning Calculator

Amazon FBA Fee Planning Calculator for Food Brands

Enter a current FBA fulfillment estimate, applicable referral rate, other identified per-unit Amazon fees, selling price, and COGS for one defined SKU and pack scenario.

Review one defined scenario

Keep every input on the same SKU, period, channel, pack, and unit basis described below.

Scenario inputs

Total sales price for the exact SKU and pack scenario. Unit: USD per unit.

Entered product cost on the same individual-unit basis; it is not a complete P and L. Unit: USD per unit.

Current per-unit estimate obtained from Amazon’s Revenue Calculator, Fee Preview, or account records. Unit: USD per unit.

Current percentage assumption confirmed for the product fee category and total sales price. Unit: percent.

Other identified Amazon fees explicitly entered on the same per-unit basis; enter zero when none are included. Unit: USD per unit.

Planning outputs

Enter current Amazon fee assumptions for one SKU and pack scenario.

Entered referral fee
—

Not Amazon’s final assessed referral charge.

Total modeled Amazon fees
—

Includes only the entered fulfillment estimate, entered referral rate, and other entered per-unit fees.

Net proceeds after modeled Amazon fees
—

Not cash received, recognized revenue, or profit.

Contribution after entered COGS
—

Not net margin, operating profit, or complete profitability.

Contribution percentage
—

Not a recommendation, benchmark, or guaranteed margin.

Formula

Formula ID: AMAZON-FBA-FEE-V1

Calculate referral dollars from the entered rate, add the current entered fulfillment estimate and other entered fees, then subtract modeled fees and entered COGS from selling price.

  1. Confirm price, COGS, and every fee assumption use one SKU, pack, and per-unit basis.
  2. Multiply selling price by the entered referral percentage.
  3. Add the entered fulfillment estimate, referral dollars, and other entered per-unit fees.
  4. Subtract modeled fees from selling price, then subtract entered COGS.
  5. Divide contribution after entered COGS by positive selling price.

Currency outputs display two decimals and contribution percentage displays one decimal; calculations use unrounded entered values.

What this page does—and does not—show

This calculator uses the current fee assumptions you enter. It does not determine Amazon measurements, fee categories, storage, or actual charges; confirm current estimates in Amazon’s Revenue Calculator, Fee Preview, Seller Central, and account records.

This page owns operator-entered Amazon fee arithmetic; inventory forecasting, wholesale margin, and broader channel contribution remain separate jobs.

Evidence and review boundary

Tier B. This calculator uses the current fee assumptions you enter. It does not determine Amazon measurements, fee categories, storage, or actual charges; confirm current estimates in Amazon’s Revenue Calculator, Fee Preview, Seller Central, and account records.

Confirm consequential fee assumptions in Amazon’s Revenue Calculator, Fee Preview, Seller Central, and current account records; obtain qualified accounting review for reporting decisions.

Sources reviewed

Reviewed 2026-08-13. Refresh trigger: Review after any Amazon referral, fulfillment, category, threshold, or Revenue Calculator change and at least quarterly for source-link availability.

Related tools and next steps

Amazon Inventory ForecasterWholesale Margin CalculatorChannel Contribution Planner

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Guidance is being rebuilt with CPG design partners to connect these planning steps to a shared operating model. That connected product workflow is not available for live product demonstrations today. This standalone browser page does not connect to a Guidance account, product data, or a live operating workflow.

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