What is Internal linking?
Internal linking is the practice of hyperlinking one page of a website to another page on the same website. These links are crucial for establishing a clear site architecture, helping users navigate through content, and distributing "link equity" (ranking power) across your site. A well-structured internal linking strategy guides search engine crawlers to discover and index more of your pages, signaling the importance and relevance of interconnected content. For CPG brands, this means linking product categories to individual product pages, blog posts to relevant products, and support articles to related content, creating a cohesive user journey.
Why Internal linking matters
For CPG operators, effective internal linking enhances user experience by making it easier for visitors to find related products, recipes, or information. It also helps search engines understand the relationships between your content, boosting the visibility of important product and category pages. This can lead to better crawling, indexing, and ultimately, improved organic search performance for your brand's website.
Practical next steps
- Link from high-authority pages to important, lower-authority pages to pass link equity.
- Use descriptive anchor text that accurately reflects the linked page's content.
- Ensure a logical flow of links that guides users and search engines through your site.
What to keep in mind
Avoid excessive internal links on a single page, as this can dilute their value and create a poor user experience. Do not use generic anchor text like "click here" or "read more" as it provides no context to users or search engines. Ensure links are relevant and add value to the user's journey.