What is Local schema?
Local schema, or LocalBusiness schema, is a type of structured data markup that provides search engines with detailed information about a local business. This can include the business name, address, phone number, opening hours, and type of business. When implemented, Local schema helps search engines understand where your business is located and what services it offers, which is crucial for appearing in local search results and map packs. For food and beverage CPG brands that operate with physical locations, such as a factory outlet, a tasting room, or a local distribution center, this schema can help local consumers find your business more easily, driving foot traffic and local engagement.
Why Local schema matters
For CPG brands with physical locations, Local schema is essential for connecting with local consumers. It ensures that your business information is accurately presented in local search results, making it easier for customers to find directions, contact you, or check operating hours. This can significantly impact local visibility and customer acquisition for your physical establishments.
Practical next steps
- Gather all essential business information, including name, address, phone number, and operating hours.
- Implement the LocalBusiness schema markup using JSON-LD on your contact or location pages.
- Ensure the marked-up information is consistent with your Google Business Profile and other online directories.
What to keep in mind
Provide accurate and consistent local business information across all platforms. Inconsistent data can confuse search engines and negatively impact your local search visibility.