What is Review schema?
Review schema is a type of structured data markup that allows you to highlight customer reviews and ratings for your products, services, or local business directly in search engine results. This can include aggregate ratings (e.g., 4.5 stars out of 5) and individual review snippets. When implemented correctly, Review schema can lead to rich snippets that display star ratings, making your listings more visually appealing and trustworthy. For food and beverage CPG brands, showcasing positive customer reviews for your products can significantly build consumer confidence and differentiate your offerings in a crowded market, helping potential buyers make purchasing decisions.
Why Review schema matters
For CPG brands, Review schema is powerful for building social proof and trust with potential customers. Displaying star ratings and review counts in search results can significantly increase click-through rates and signal product quality. This direct visibility of positive feedback can be a strong motivator for consumers exploring new food and beverage options.
Practical next steps
- Ensure your website collects and displays legitimate customer reviews for your products or services.
- Implement the Review schema markup using JSON-LD on the relevant product or service pages.
- Verify that the marked-up reviews and ratings are clearly visible to users on the page.
What to keep in mind
Only mark up genuine reviews that are visible to users. Fabricated or hidden reviews can result in penalties and removal of rich results from search engines.