Free Commercial Planning Tool

Price Change Scenario Planner

Compare two user-entered net-revenue and volume scenarios for one SKU and one defined period. This is transparent scenario arithmetic—not a demand forecast, price recommendation, or financial decision.

Compare entered commercial scenarios

Use one consistent period, channel, net-revenue treatment, unit basis, and direct-variable-cost assumption.

Scenario inputs

Your entered realized net revenue per unit for the baseline period.

An entered scenario—not a recommended price.

Baseline units for the period you define.

Your entered change assumption. It is not an elasticity estimate or forecast.

Use one direct-cost basis consistently in both scenarios.

Planning outputs

Enter valid scenario inputs to compare the two sets of assumptions.

Entered price change
—

Relationship between the two revenue assumptions you entered.

Scenario annual units
—

Baseline units adjusted by your unit-change assumption.

Net revenue change
—

Scenario annual net revenue less baseline annual net revenue.

Contribution change
—

Scenario contribution less baseline contribution using your entered direct variable cost.

What this scenario does—and does not—show

This browser-local planner compares the assumptions you enter for one SKU and defined period. It does not estimate price elasticity, forecast sales, assess competitive response, recommend a selling, retail, or wholesale price, calculate complete margin or profitability, validate agreements or deductions, interpret contracts or tax, or guarantee a financial result. Define the period, channel, net-revenue treatment, unit basis, and direct-variable-cost assumptions consistently before relying on a scenario.

Formula

Formula ID: PRICE-CHANGE-SCENARIO-V1
Price change % = (proposed net revenue − current net revenue) ÷ current net revenue × 100
Scenario units = current annual units × (1 + scenario unit-change assumption ÷ 100)
Contribution = (net revenue per unit − direct variable cost per unit) × annual units

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Help shape the operations platform for food brands.

Guidance is being rebuilt with CPG design partners. This standalone planner is available for internal scenario planning; the commercial product is not available for live demonstrations today.

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