Free Planning Calculator

Customer Contribution Coverage Planner

Define one customer scenario with entered first-order contribution, repeat-order contribution, repeat count, and acquisition spend on a consistent basis.

Review one defined scenario

Keep every input on the same SKU, period, channel, pack, and unit basis described below.

Scenario inputs

Entered contribution amount associated with one stated first order. Unit: $ per stated order.

Entered contribution amount associated with each stated repeat order. Unit: $ per stated order.

Entered whole repeat-order count inside the defined customer scenario. Unit: orders.

Entered acquisition-spend amount for the same customer scenario. Unit: $ per customer scenario.

Planning outputs

Enter non-negative contribution and acquisition-spend assumptions plus a whole repeat-order count.

Contribution across stated orders
—

Not LTV, verified customer value, or predicted contribution.

Contribution after entered acquisition spend
—

Not customer profitability, payback, ROI, or a marketing decision.

Acquisition-spend coverage multiple
—

Not LTV:CAC, true ROI, or marketing attribution.

Contribution per stated order
—

Not revenue, price, margin, or an expected order result.

Formula

Formula ID: CUSTOMER-CONTRIBUTION-COVERAGE-V1

Add first-order contribution to repeat-order contribution multiplied by the stated repeat count, subtract entered acquisition spend, and show coverage only when spend is positive.

  1. Calculate contribution across stated orders.
  2. Subtract entered acquisition spend.
  3. Divide by positive acquisition spend for the conditional coverage multiple.
  4. Divide contribution by the total stated order count.

Currency and conditional coverage outputs display two decimals; calculations use unrounded entered values.

What this page does—and does not—show

This browser-local planner calculates only the first-order, stated repeat-order, and acquisition-spend assumptions entered by the user; it does not forecast customer behavior, LTV, CAC, payback, ROI, attribution, retention, demand, or profitability.

This page owns stated-order customer contribution coverage; SKU direct cost, channel contribution, and trade-spend promotion scenarios remain separate jobs.

Evidence and review boundary

Tier C. This browser-local planner calculates only the first-order, stated repeat-order, and acquisition-spend assumptions entered by the user; it does not forecast customer behavior, LTV, CAC, payback, ROI, attribution, retention, demand, or profitability.

Internal operator review

No external rate or rule is embedded; values and assumptions come from the user.

Reviewed 2026-08-13. Refresh trigger: Review when the page role, formula, controlling evidence, or operator boundary changes.

Related tools and next steps

SKU Direct Cost Stack PlannerChannel Contribution Margin PlannerTrade Spend Scenario Planner

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Guidance is being rebuilt with CPG design partners to connect these planning steps to a shared operating model. That connected product workflow is not available for live product demonstrations today. This standalone browser page does not connect to a Guidance account, product data, or a live operating workflow.

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