Stop Drowning in CPG Operations. Scale Your Brand.
Automate inventory, COGS, and compliance to free your time for growth.
Apply as Design Partner →The operational challenges Founder-Led CPG Brands face:
Manual inventory tracking wastes hours.
Inaccurate COGS hinders profit analysis.
Compliance fears slow market expansion.
How Guidance solves this
One platform connecting every operational workflow your brand needs.
Real-time Inventory Control
See accurate stock levels across all locations instantly. Prevent stockouts and overstocking.
Instant COGS Calculation
Understand your true costs per unit with real-time data for smarter pricing and profitability.
Effortless Compliance & Traceability
Meet FSMA 204 mandates and track every ingredient lot from farm to shelf with ease.
Streamlined Co-Packer Management
Coordinate production, track materials, and manage your co-packer relationships efficiently in one platform.
“Built by the CEO of organic CPG brand Claros Farm, Guidance solved their exact operational scaling challenges.”
Common questions from Founder-Led CPG Brands
Is Guidance only for organic brands like Claros Farm?
No, Guidance is built for any CPG brand needing to streamline operations. Its robust features support diverse product categories and compliance needs.
How quickly can I implement Guidance into my existing operations?
Our platform is designed for quick integration with your current systems. We provide dedicated support to ensure a smooth and rapid onboarding process.
Can Guidance help me prepare for future growth and scaling?
Absolutely. Guidance provides the automation and data insights necessary to scale your brand confidently. It removes operational bottlenecks before they hinder growth.
Stop Managing Operations, Start Growing Your CPG Brand.
Apply as a design partner to help validate the commercial rebuild and shape the release for brands like yours.
Apply as Design Partner →Built by a Founder, for Founders
Most operations software is built by enterprise software engineers who have never run a food brand. They build systems that are technically comprehensive but operationally tone-deaf, requiring weeks of implementation, dedicated IT staff, and expensive consultants just to get started.
The Founder's Operational Reality
As a founder-led CPG brand, you are simultaneously the CEO, the head of sales, the co-packer relationship manager, and the person who reconciles the inventory spreadsheet at midnight before a big retailer order. You need software that works the way your brain works, fast, visual, and built around the decisions you actually make every day.
What Founder-Led Brands Actually Need
You do not need a 500-page ERP with modules you will never use. You need to know: How much inventory do I have right now? What do I need to order this week? What is my true gross margin on this SKU? Am I ready for a recall audit? Guidance answers these four questions in a single dashboard, without a three-month implementation project.
The Claros Farm Origin Story
Guidance was built by the CEO of Claros Farm, an organic food brand that faced exactly these challenges. The software was not designed in a conference room, it was designed in the middle of a production run, while reconciling a co-packer invoice, and preparing for an organic certification audit. That origin story is baked into every feature.
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Built by a CPG Founder
Help shape the commercial release.
A working prototype validated Guidance's core operating model. The commercial rebuild is translating that proof into production-ready workflows with CPG design partners.
Apply as Design Partner →