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Pricing: Where We Are Headed

Building enterprise-grade operations software.
Without enterprise-grade pricing.

The working prototype validated the product direction. We are now rebuilding Guidance for commercial release, with a pricing model intended to stay accessible to growing CPG brands.

An honest note from the founder: We have not finalized our pricing yet. The numbers below are our goals. They represent what we are building toward and what we believe is fair for the founders we are building this for. We are sharing them now because you deserve to know what we are aiming for before you invest time evaluating us.
Target: No Feature Gating
Our current pricing design is to make commercially available modules accessible across tiers rather than selling a deliberately restricted product. Final release scope is still being validated.
Target: Unlimited Users
Our current pricing intent is to avoid per-seat charges so brands can include bookkeepers, co-packers, and logistics partners. The final commercial policy will be published before launch.
Target: Activity-Based Pricing
The proposed model scales with operational activity rather than company revenue. Point definitions, allocations, and protections are still being calibrated.

Pricing

Three target tiers. One proposed model.

These are draft commercial tiers, not plans that can be purchased today. Final module availability, point allocations, and pricing will be set before launch.

Starter
$199/mo
Our Goal. Final price to be set before launch.
For brands under $1M revenue running lean operations. 1–3 SKUs, light co-packer activity, getting your COGS right for the first time.
Monthly Points Included
TBD
Being calibrated against real usage data
  • Target scope: inventory management
  • Target scope: connected COGS
  • Target scope: lot-level traceability
  • Target scope: production workflows
  • Target scope: compliance support
  • Target scope: demand planning
  • Target scope: commerce integrations
  • Target policy: unlimited users
  • Prototype-validated: confidence model
Get Build Updates
Growth
$499/mo
Our Goal. Final price to be set before launch.
For brands $1M–$5M with multiple SKUs, active co-packer relationships, and regular compliance requirements.
Monthly Points Included
TBD
Being calibrated against real usage data
  • Target scope: inventory management
  • Target scope: connected COGS
  • Target scope: lot-level traceability
  • Target scope: production workflows
  • Target scope: compliance support
  • Target scope: demand planning
  • Target scope: commerce integrations
  • Target policy: unlimited users
  • Prototype-validated: confidence model
Get Build Updates
Scale
$899/mo
Our Goal. Final price to be set before launch.
For brands $5M–$15M with complex operations, multiple co-packers, and high-volume compliance and forecasting needs.
Monthly Points Included
TBD
Being calibrated against real usage data
  • Target scope: inventory management
  • Target scope: connected COGS
  • Target scope: lot-level traceability
  • Target scope: production workflows
  • Target scope: compliance support
  • Target scope: demand planning
  • Target scope: commerce integrations
  • Target policy: unlimited users
  • Prototype-validated: confidence model
Get Build Updates

Our current pricing design avoids feature gating across tiers. Final module availability, integrations, point allocations, and prices will be published before commercial release.

Explore the problems the planned modules are designed to address:

Why spreadsheet COGS tracking breaks Lot traceability and FSMA 204 Demand forecasting for food brands COGS calculation guide

Target Model

Proposed activity pricing

We are evaluating a point model tied to infrastructure activity such as compute, storage, and AI processing. The table below illustrates the proposed mechanics; it is not a current billing schedule.

Point weights, allocations, overage pricing, and change-notice protections are still being calibrated with design partners and will be published before launch.

Action What It Triggers Weight
Incoming order received DB write, inventory update, lot assignment Low
Purchase order sent DB write, supplier notification, cost snapshot Low
Inventory sync (Shopify / Amazon) API call, reconciliation, lot matching Medium
Production run completed Yield calculation, COGS finalization, traceability write Medium
Compliance audit generated AI processing, document assembly, multi-table read High
Demand forecast run Compute-heavy multi-SKU projection High
Exact point values are TBD. We do not yet have enough production usage data to set final weights responsibly. The examples above show the intended relationship between infrastructure activity and price; final numbers and customer protections will be published before launch.

Proposed Customer Protections

Policies designed to prevent bill shock

The protections below are target commercial policies under review. They are not current contractual terms and may change before launch.

Seasonal Spikes

Trailing 3-Month Average

The proposed model would use a trailing three-month activity average so a temporary seasonal spike does not immediately change a tier. Credit mechanics remain under review.

Broken Integrations

Circuit Breaker

The intended circuit-breaker policy would pause billable accumulation when an automated integration creates abnormal activity, while alerting the customer and preserving data flow where technically possible.

AI Errors

Regeneration Window

The target policy would make prompt retries free within a defined window when an AI output fails or requires immediate regeneration. The exact window and eligibility rules are not final.

Efficiency Gains

Proactive Downgrade

The proposed policy would notify customers when sustained activity suggests a lower tier may fit better. Automatic credits and downgrade rules remain under review.

Target AI Transparency Layer

A billing experience designed to explain itself.

The proposed transparency layer would show where points were used and surface ways to reduce cost. The example below is an illustrative product concept, not a live customer invoice.

Monthly Usage Summary
Your Company
Month 1 | Starter Plan
Total This Month
$199
Top Usage Drivers
Compliance audits
68%
Demand forecasts
22%
Production runs
10%
AI Suggestion: Save ~800 points/month
Your compliance audits ran 12 times this month. Scheduling them bi-weekly instead of weekly would save approximately 800 points per month without reducing your audit cadence or compliance coverage.

No credit card. No commitment. We will reach out personally when we are ready.

FAQ

Questions guiding the pricing design

What happens during a big seasonal push like Q4?
Under the current proposal, tiering would use a trailing three-month activity average rather than one month. Seasonal-spike and credit rules are still being evaluated and are not final commercial terms.
Can I add my bookkeeper, co-packer, and 3PL without paying more?
The current pricing intent is to avoid per-seat charges so operational partners can collaborate. We will publish the final user and access policy before launch.
What if the AI generates a bad output and I have to retry?
Our target policy is to make qualifying retries free within a defined window. The window and eligibility rules will be finalized before commercial launch.
Can you change the point weights after I sign up?
The current proposal includes advance notice and a transition period before point-weight changes. The notice period is a target policy, not a current contractual commitment.
Why show prices if they are not final?
Because you deserve to know what we are aiming for. These are our goals, not a bait-and-switch. If our cost structure forces us to adjust before launch, we will communicate that directly to everyone who signed up, before we publish anything publicly.