Stop Operational Chaos. Scale Your CPG Brand Profitably.
Streamline multi-SKU, co-manufacturing, and retail expansion with one integrated platform.
Apply as Design Partner →The operational challenges Growth Stage CPG Brands face:
Inaccurate COGS calculation hindering profitability.
Manual co-packer coordination causes delays.
Struggling with multi-SKU inventory visibility.
How Guidance solves this
One platform connecting every operational workflow your brand needs.
Real-time COGS & Profitability
Instantly know your true costs across all SKUs, empowering smarter pricing and growth decisions.
Seamless Co-Packer Management
Centralize communication, orders, and inventory with co-manufacturers for smooth production flows.
End-to-End Lot Traceability
Track every ingredient and product lot from farm to shelf, ensuring compliance and quality control.
Unified Inventory Visibility
Gain a complete, real-time view of all your inventory across locations and production stages.
“Guidance was built by the CEO of Claros Farm, an organic CPG brand, specifically to solve the scaling pains you face.”
Common questions from Growth Stage CPG Brands
How does Guidance help with retail expansion?
Guidance provides robust inventory and COGS data, giving you the insights needed to manage new retail channels effectively and profitably. It ensures you have accurate stock levels and cost understanding.
Is this platform suitable for organic CPG brands?
Yes, Guidance includes features like organic mass balance tracking and FSMA 204 compliance, specifically designed for brands with complex regulatory needs. It helps manage your organic certifications and traceability.
Can Guidance integrate with my existing systems?
Guidance is designed for integration. We offer APIs and common connectors to link with your existing ERP, accounting, or sales platforms for a unified operational view.
Ready to Conquer Growth & Operational Complexity?
Apply as a design partner to help validate the commercial rebuild and shape the release for brands like yours.
Apply as Design Partner →Operations for the $5M to $20M Growth Stage
The growth stage is where CPG brands make or break their long-term viability. You have proven product-market fit, you have national distribution, and your top-line revenue is growing rapidly. But if your gross margins are weak or your cash conversion cycle is too long, you will scale yourself into a cash flow crisis.
Protecting the Gross Margin
At $1M in revenue, a 2% margin leak is an annoyance. At $10M, a 2% margin leak is $200,000 of lost EBITDA. Growth-stage brands must transition from estimated COGS to precise, fully-burdened, real-time COGS. You must capture every penny of inbound freight, yield loss, and co-packer inefficiency.
Preparing for Acquisition or Exit
If your ultimate goal is an exit to a strategic buyer (like Kraft Heinz or General Mills) or a private equity firm, your operations must be bulletproof. During due diligence, acquirers will forensically examine your gross margins, your lot traceability systems, and your inventory accuracy. A brand running on spreadsheets will see its valuation heavily discounted.
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Built by a CPG Founder
Help shape the commercial release.
A working prototype validated Guidance's core operating model. The commercial rebuild is translating that proof into production-ready workflows with CPG design partners.
Apply as Design Partner →